Customer Savings Center

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Brand Guidelines

Brand Guidelines | Customer Savings Center

Brand Guidelines

Maintain a consistent and professional identity across every Customer Savings Center communication.

Brand Overview

Customer Savings Center is committed to trust, transparency and financial empowerment. Every visual element should communicate professionalism, reliability and simplicity.

Logo Usage

  • Always use the official logo files.
  • Keep adequate clear space around the logo.
  • Do not stretch, rotate or recolour the logo.
  • Use the white logo only on dark backgrounds.

Brand Colours

Primary Blue
#1F7CFF
White
#FFFFFF
Dark Text
#333333
Light Background
#F5F7FB

Typography

Primary Font: Poppins

  • Headings: 600–700 weight
  • Body Text: 400 weight
  • Use sentence case for readability.

Photography Style

  • Use authentic financial consultation and business imagery.
  • Choose bright, welcoming and professional photos.
  • Avoid cluttered or heavily filtered images.

Do & Don’t

✔ Do

  • Keep layouts clean.
  • Use consistent spacing.
  • Maintain brand colours.
  • Use high-quality images.

✖ Don’t

  • Stretch the logo.
  • Mix random fonts.
  • Use low-resolution graphics.
  • Overuse bright colours.